Case study
MOEx
ilovemoe.com
Start here on the day you begin to wonder.Every visitor starts with one sentence and gets one plain next step, not a flood of advice.



Start with the sentence that fits
- “I'm starting to wonder.”Read short guides for each step, in plain words.
- “We just got a diagnosis.”Choose a path for parents, teens, adults or loved ones.
- “We're in a hard moment.”Use calm games and a toolkit made for hard days.
- “I found out as an adult.”Follow a path made for adults diagnosed later in life.
The real problem
Parents of autistic and ADHD kids, and adults who find out later in life, often face a flood of advice at their hardest moment. Most of it is long, confusing, or behind a sign-up.
What was built
- Parents, adults, teens and loved ones each get their own path, so every person sees only what fits them.
- Short guides walk through each step, and a toolkit helps with routines, appointments and hard days.
- Calm games work for any age, and the whole site comes in Spanish too.
- It is private by design. Visitors never sign up, and everything they do stays on their own device.
In his words
Your child may think more deeply than most, ask one more question than most, and notice the thing everyone else scrolled past. In the wrong room, those traits get called problems. In the right room, they become the very things people admire. Change the room, and the same mind shines.
David, from the page about MOEx on hopeforamericans.net
How it's built
- It runs on plain HTML, CSS and a little JavaScript. That keeps it fast, simple to maintain and hard to break.
- Visitors never sign up, and everything they do stays on their own device. Sources and corrections are published on the site.
- A full Spanish edition stays in step with the English one.
What changed
The resultFamilies and adults get one plain next step instead of a flood of advice.
- Who it's for
- Parents of neurodivergent kids, and adults diagnosed later in life.
- Cost
- Free to use
More case studies
These projects show more of how he works.